On my recent trip to New Zealand, I was super impressed with the way a glass-blowing gallery called Lava Glass in Taupo created multiple streams of income.
I had seen their advertisement in one of the local attraction magazines from the Information bureau and was immediately captured by the images of the sculpture garden, plus I love to see glass-blowing in action, so I put it on the must-do list.
A short drive out of town we found the gallery and headed inside.
Upon opening the door you immediately step into their gallery/shop which was beautifully laid out with lighting used to highlight many of the pieces and showcase the craftsmanship (which you can see with the display in the background of the image below)
You are greeted by a friendly sales assistant who asks if you have been to the gallery before and then given a quick explanation on where to find everything...and this is where their persuasive (and elegant) sales process starts.
But before I get into that, let me share the...
The end of 2019 has seen the most catastrophic bushfire season across Australia.
Many of us have experienced feelings of overwhelm, heartache, frustration and anger at what has (and at the time of writing this, still is) happening.
When our emotions rise like this, we tend to start pointing fingers and laying blame as a way to vent those emotions. Alternatively, we roll our sleeves up and get in and help in whatever capacity we have available to us.
I chose the latter option and this year volunteered as a transport driver for The Rescue Collective (an NFP organisation that provides much needed supplies to rescuers and carers of animals and wildlife)
But I never expected to spend 5 days across the end of 2019 and beginning of 2020 driving from Brisbane to Cairns and back in a truck!
It was so worth it to see the joy and pure gratitude on the faces of the rescuers and of course, to get to cuddle the animals along the way. So I thought I would share a little of the EPIC...
Being in business is tough! And if you want to succeed you have to be prepared to go the distance and put the work in.
Too many entrepreneurs are pinning their hopes on having overnight success. That if they hang their shingle out, people will come. They are hoping that their Facebook or LinkedIn or Instagram or YouTube post will go viral and they can sit back and rake in the riches.
Unfortunately, this misconception is being sold all the time all over the internet. That you can make hundreds of thousands of dollars doing XYZ in a matter of months.
Sorry I have to call BS on that one!
The truth is that most overnight successes in business have at least 3 years of hard graft under their belts to reach that level of success.
There are four important elements to reach that success:
Most people know or have watched the Rocky movie, but very few people know the story behind it.
You see, Sylvester Stallone had a goal to be an actor but got rejection after...
If you are using LinkedIn to generate leads and sales then how you set up your profile is critical to your success.
Many people still treat their profile as a resume holder putting in their position and duties which is okay if you are job hunting but not if you are prospecting.
The thing is, your prospects don't care about your title as much as they care if you can help them.
When someone visits your profile they will be looking at certain elements that will answer in their mind whether you are someone who could hold the key to what they are looking for.
Your Profile Photo
We know that people do business with those they know like and TRUST and having a great profile photo will help to make them feel trust toward you. In fact, LinkedIn shared that a good profile photo will generate 21 times more profile views and 9 times more connection invites!
Instead of putting your title in your headline (ie: Director at Julie Mason International Pty Ltd), put your value...
Having a website is great, but having one that works for you is even better!
A well-built website provides your business with the ability to attract prospects, get their attention, build trust and convert them to loyal customers.
I've invited Reid Tregoning from Elegant Websites For You to share tips that will ensure your website works for you!
We'll be looking at the critical elements that will appeal to your visitors as well as the critical 'behind-the-scene's' elements that make your website tick.
This webinar recording follows 5 live websites, the challenges they presented with originally, how to overcome the challenges and get results.
Plus at the end of the recording Reid has put together an amazing Tools, Tips & Cheatsheet for you to download, you'll want to check it out!!
So grab a notepad and pen, you'll get some absolute gold nuggets on this one!