There are few things worse than having valuable leads and potential revenue leaking out of your sales funnel and slowing your businesses growth. Leaks in your sales funnel can happen at any point between creation of a lead and closing the sale.
Finding the leak requires some investigative work. If your ratio of leads to closed sales is low or there are a high number of stalled opportunities, that’s a red flag that you probably have a leak.
So how do you find and fix any leaks?
Here are 5 ways you can examine your funnel and make it stronger:
- Storyboard your current sales process from start to finish
Take the time to write out each individual step of your buyer’s journey from lead to close. Understand what a lead needs to do in order to do business with you and how can you optimize that journey.
Think about any roadblocks that could make it hard for them to do business with you – break down any barriers that you identify. Test all your systems to...