How To Increase Your Profitability Using Persuasive Selling

business sales Feb 04, 2020

On my recent trip to New Zealand, I was super impressed with the way a glass-blowing gallery called Lava Glass in Taupo created multiple streams of income.

I had seen their advertisement in one of the local attraction magazines from the Information bureau and was immediately captured by the images of the sculpture garden, plus I love to see glass-blowing in action, so I put it on the must-do list.

A short drive out of town we found the gallery and headed inside.

Upon opening the door you immediately step into their gallery/shop which was beautifully laid out with lighting used to highlight many of the pieces and showcase the craftsmanship (which you can see with the display in the background of the image below)

You are greeted by a friendly sales assistant who asks if you have been to the gallery before and then given a quick explanation on where to find everything...and this is where their persuasive (and elegant) sales process starts.

But before I get into that, let me share the...

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Does Your Sales Funnel Have A Leak?

business marketing sales Apr 15, 2019

There are few things worse than having valuable leads and potential revenue leaking out of your sales funnel and slowing your businesses growth.  Leaks in your sales funnel can happen at any point between creation of a lead and closing the sale.

Finding the leak requires some investigative work.  If your ratio of leads to closed sales is low or there are a high number of stalled opportunities, that’s a red flag that you probably have a leak.

So how do you find and fix any leaks?

Here are 5 ways you can examine your funnel and make it stronger:

    1. Storyboard your current sales process from start to finish
      Take the time to write out each individual step of your buyer’s journey from lead to close. Understand what a lead needs to do in order to do business with you and how can you optimize that journey.

      Think about any roadblocks that could make it hard for them to do business with you – break down any barriers that you identify. Test all your systems to...

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