The Brilliant Branding Of Liquid Death

branding marketing Jul 25, 2024
 

I’m super excited to share with you one of the most brilliant branding and marketing strategies I’ve seen in years! 

It’s called Liquid Death, it broke all the rules and in less than 5 years from conception is valued at over $1.4 billion dollars!  But more on this in a minute.

BACKGROUND STORY...

Mike Cessario created this brand in 2018 but the inspiration came from attending a heavy metal concert in 2009 that was sponsored by Monster Energy drinks. 

He discovered that the band members didn’t want to drink the energy drinks on stage so Monster created specific branded cans filled with water so that the band members had the appearance of drinking their famous energy drink while performing and yet were staying hydrated with just good old H2O.

It got Mike thinking about packaging healthy products like water in a way that would be unconventional, unapologetically attention-grabbing and fun!

MARKET TESTING

In 2018 he created a 3D rendering of his...

Continue Reading...

Let's Chat Hero SEO with Nathan Wade

marketing sales seo Aug 08, 2021
 

With lockdowns rolling on and off across the country, I thought we could all do with some positive wins so I invited Nathan Wade to share the exact 5 part system he is using to get fantastic results for his clients.

I've known Nathan for around 5 years now when we were members of Superfast Business with James Schramko and currently we are both in a mastermind for Elite Marketers in Australia and we catch up a couple of times a month through there.

Nathan gets some pretty phenomenal results for his clients in a short space of time (check out some of his results here).

And I wanted to know more, so I've invited him to share his system not just with me, but you as well.

In this webinar recording, Nathan shares:

A strategy for doubling your sales (that is so simple - an office junior could do it for you)
How to know exactly where and when to devote your marketing efforts
The biggest marketing mistake that EVERYBODY in your industry is making right now
How to make money from all...

Continue Reading...

Your Prospects Journey Through Your LinkedIn Profile

business linkedin marketing Sep 12, 2019

If you are using LinkedIn to generate leads and sales then how you set up your profile is critical to your success.

Many people still treat their profile as a resume holder putting in their position and duties which is okay if you are job hunting but not if you are prospecting.

The thing is, your prospects don't care about your title as much as they care if you can help them.

When someone visits your profile they will be looking at certain elements that will answer in their mind whether you are someone who could hold the key to what they are looking for.

Your Profile Photo
We know that people do business with those they know like and TRUST and having a great profile photo will help to make them feel trust toward you.  In fact, LinkedIn shared that a good profile photo will generate 21 times more profile views and 9 times more connection invites!

Headline
Instead of putting your title in your headline (ie:  Director at Julie Mason International Pty Ltd), put your value...

Continue Reading...

Websites That Work

business marketing Sep 06, 2019
 

Having a website is great, but having one that works for you is even better!

A well-built website provides your business with the ability to attract prospects, get their attention, build trust and convert them to loyal customers.

I've invited Reid Tregoning from Elegant Websites For You to share tips that will ensure your website works for you!

We'll be looking at the critical elements that will appeal to your visitors as well as the critical 'behind-the-scene's' elements that make your website tick.

This webinar recording follows 5 live websites, the challenges they presented with originally, how to overcome the challenges and get results.

Plus at the end of the recording Reid has put together an amazing Tools, Tips & Cheatsheet for you to download, you'll want to check it out!!

So grab a notepad and pen, you'll get some absolute gold nuggets on this one!

Cheers

Julie x

Continue Reading...

Does Your Sales Funnel Have A Leak?

business marketing sales Apr 15, 2019

There are few things worse than having valuable leads and potential revenue leaking out of your sales funnel and slowing your businesses growth.  Leaks in your sales funnel can happen at any point between creation of a lead and closing the sale.

Finding the leak requires some investigative work.  If your ratio of leads to closed sales is low or there are a high number of stalled opportunities, that’s a red flag that you probably have a leak.

So how do you find and fix any leaks?

Here are 5 ways you can examine your funnel and make it stronger:

    1. Storyboard your current sales process from start to finish
      Take the time to write out each individual step of your buyer’s journey from lead to close. Understand what a lead needs to do in order to do business with you and how can you optimize that journey.

      Think about any roadblocks that could make it hard for them to do business with you – break down any barriers that you identify. Test all your systems to...

Continue Reading...

How To Connect Like Oprah

business marketing Apr 14, 2019

We have all heard the story of Oprah, from poor little black girl in Mississippi to Queen of the talk-show, billionaire businesswoman and arguably the most influential woman in the world.

Imagine having that power to connect with so many people; to have an influence on the books they read, products they buy and lifestyle choices they make…phenomenal!

How did she get this great power to connect?

Is it something she was born with or a skill she learnt?

More importantly, can we get that same skill to connect and influence both in everyday business and in your social media marketing?

Absolutely!

You see, when Oprah first started on TV she didn’t think that her own personality would be good enough so she tried to be Barbara Walters in the way she spoke and acted. And there’s one thing that people can pick a mile away is when someone is faking it…not being real. Our BS radar comes up and mistrust creeps in because we sense that something isn’t right.

...

Continue Reading...
Close

50% Complete

GET SUPER CLEAR ON WHO YOUR IDEAL CLIENT IS AND IMPROVE YOUR SALES!

Enter your details to download the step-by-step guide now.