Does Your Sales Funnel Have A Leak?

business marketing sales Apr 15, 2019

There are few things worse than having valuable leads and potential revenue leaking out of your sales funnel and slowing your businesses growth.  Leaks in your sales funnel can happen at any point between creation of a lead and closing the sale.

Finding the leak requires some investigative work.  If your ratio of leads to closed sales is low or there are a high number of stalled opportunities, that’s a red flag that you probably have a leak.

So how do you find and fix any leaks?

Here are 5 ways you can examine your funnel and make it stronger:

    1. Storyboard your current sales process from start to finish
      Take the time to write out each individual step of your buyer’s journey from lead to close. Understand what a lead needs to do in order to do business with you and how can you optimize that journey.

      Think about any roadblocks that could make it hard for them to do business with you – break down any barriers that you identify. Test all your systems to...

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How To Connect Like Oprah

business marketing Apr 14, 2019

We have all heard the story of Oprah, from poor little black girl in Mississippi to Queen of the talk-show, billionaire businesswoman and arguably the most influential woman in the world.

Imagine having that power to connect with so many people; to have an influence on the books they read, products they buy and lifestyle choices they make…phenomenal!

How did she get this great power to connect?

Is it something she was born with or a skill she learnt?

More importantly, can we get that same skill to connect and influence both in everyday business and in your social media marketing?

Absolutely!

You see, when Oprah first started on TV she didn’t think that her own personality would be good enough so she tried to be Barbara Walters in the way she spoke and acted. And there’s one thing that people can pick a mile away is when someone is faking it…not being real. Our BS radar comes up and mistrust creeps in because we sense that something isn’t right.

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