If you are using LinkedIn to generate leads and sales then how you set up your profile is critical to your success.
Many people still treat their profile as a resume holder putting in their position and duties which is okay if you are job hunting but not if you are prospecting.
The thing is, your prospects don't care about your title as much as they care if you can help them.
When someone visits your profile they will be looking at certain elements that will answer in their mind whether you are someone who could hold the key to what they are looking for.
Your Profile Photo
We know that people do business with those they know like and TRUST and having a great profile photo will help to make them feel trust toward you. In fact, LinkedIn shared that a good profile photo will generate 21 times more profile views and 9 times more connection invites!
Instead of putting your title in your headline (ie: Director at Julie Mason International Pty Ltd), put your value...
Have you ever received a referral to your business that is just plain AWKWARD? You know, where someone says ‘Hey I know someone who really needs your service, here’s their number, you should give them a call?’
Being the diligent business owner that you are, you duly give the person a call only to discover they have NO IDEA who or why you are calling. Yep, totally AWKWARD!
Now imagine how it would feel like to get amazing referrals in your business that practically pre-sold your services before they even talk to you? Sounds great doesn’t it?
There is an art to building a successful referral business and it starts with YOU.
First you need to become really good at giving GREAT referrals. It’s a little bit like the ‘Golden Rule’...Do unto others as you would like them to do unto you.
So what is a GREAT referral?
To give a great referral, there needs to be a great process. Your process may differ depending on...